The Varnish Vector

Labelled the Varnish Vector, stores such as Superdrug are witnessing nail polish sales grow by 37%, according to the Daily Mail. Now is the time to utilise this trend to your advantage, as sales are predicted to rise even more for autumn/winter.

If you aren’t seeing this trend affecting your business yet, a few ways to jump on the band wagon and bring this trend back to the salon could be:

• have a nail month, perhaps Nail November, with promotions on nail treatments or a discounted nail polish with every manicure – keep it simple
• make the most of your social media by Tweeting nail tips, or the latest nail trends and posting photos of your latest nail treatments on Facebook
• watch what the celebs do and what they are doing with their nails on popular shows such as X Factor. Kelly Rowland was spotted wearing yellow nail varnish during the first auditions, a very popular colour for summer
• make Varnish this year’s hottest gift purchase. Create a simple gift box set as limited edition trio of your most on-trend colours. Brand box with your salon and tie ribbon. A great way to increase sales offering gifts people can’t buy in stores.
• when doing any of the above, tie it in to current fashion trends such as jewel toned nail polish or the latest beauty craze like Crackle nail polish.

When the consumer market gains this is where the professional market can flourish, utilise consumer trends to your advantage and your business will always be ahead of the game.

To read the full Daily Mail article click here.