As wedding season approaches, clients should be encouraged to approach wedding beauty in the same way they do the rest of their wedding preparations, it's all about the planning.
In the perfect world they should start their regime six months ahead, but with the help and advice from BABTAC, your client can still achieve the look they want in less time.
The Bride
Three months before
Encourage your client to discuss the overall look she wants to achieve.
Healthy eating and drinking
Encourage your client to drink more water. By drinking over one and a half litres of water a day they will ensure their skin is clear and glowing. Being fully hydrated they will also be able to think more clearly and focus on what needs to be done. If they want to reduce dark circles and puffiness around the eyes, suggest that they limit their alcohol intake.
Slimming & targetting cellulite
Different treatment wraps can be useful for a temporary quick fix. A wrap squeezes the lymphatic area and removes the excess water. Advise on treatments to tone, or if your client is on a weight reduction programme suggest a treatment to help firm and eradicate cellulite areas.
Facials
Any skin concerns such as achne, deep lines, puffiness around the eyes or pigmentation marks, can all be minimised through a regular facial routine. Clients should continue this routine at home. Offer products for a beauty home regime for the maximum benefits.
A non-surgical facelift is an excellent and natural way of contouring and re-freshing the look of the face, after all the photos are one of the most important factors of a wedding. Skin peels or microdermabrasion are treatments that you may also want to think about offering.Both treatments can help skin prior to the big day.
Two months before
Facials
Your client should be in the swing of a regular monthly facial. Remember to pay full attention to the neck with neck firming treatments. This is often an area that will be missed and with half of brides opting for a strapless number, it's an area not to be missed.
Waxing
It's a good idea to think about introducing waxing at this time, especially if your client isn't a regular with this treatment.
Areas of consideration for waxing:
- Eyebrows
- Underarms
- Lip
- Bikini line
- Forearms
- Legs
Eye treatments
Eyelash tinting and lengthening treatments along with eyebrow shaping and tinting can make a huge difference to your clients over all look. Suggest to your client brow shaping or adding more definition. Brows can shape and frame the face, which is another essential for those important photographs. Semi - permanent eyelashes are now extremely popular and can be used to give a natural look. Consider offering a price deducted trial to your client, that way they can see the effect that It will give.
Self tanning
It's worth having a few trial runs to check the colour your bride wants to achieve for the big day. Whether she is looking for a subtle colour enhancement, or something more striking, it is important to get it right.
Make - up
Organise a trial wedding make-up session for the bride, her mother and bridesmaids. It's important to try different colours to see what suits the image she wants to achieve. Don't try to change this too much from how she would normally look, most brides will opt for a natural look. Aim to bring out her natural beauty and give her a radiant glow.
Partner with a local hairdresser to offer event 'hair' if it is something that you don't cover. This could apply for other treatments not on offer, i.e. professional make-up, tanning, waxing etc. If it's something you aren't as confident about carrying out, get the bride to bring in photos and carry out a few practice runs prior to the wedding.
The final week
Treat your bride to a relaxing massage, or reflexology to help her wind down in the final run up to the day. Ideally your clients should be having her final wax this week and at least a day before any tanning treatments.
Book in a final tan two days before the wedding, this will ensure any tan residue will have washed off and wont mark the most important dress she will ever wear. The final touch - arrange a manicure and pedicure two days before the wedding to make sure your client is happy with the colour choice.
The big day
Today should purely be focused on the hair, make - up and when she is dressed any finishing touches.
The Groom
Don't forget to make room for the grooms preparation.
Male waxing, beard trimming, eyebrow shaping and fresh hair cuts are all treatments you can offer the groom.
Mention about the male wedding specials to the prospective bride. There may be an opportunity to offer an all inclusive bride and groom package.
Marketing
Consider offering 'Wedding Packages' or special deals, dependent on what your salon/business offers. Work out your costs first to see what you can reduce on the overall price.
Showcase your treatments at wedding shows. Events are a great way to network for wedding clients or clients in general. Think about the last wedding show you went to? How many therapists were there? Make sure to find the show that's right for you.
Ask a few regular clients to be models for wedding marketing material. Create a simple wedding leaflet with a few photographs, the packages available and pricing. Please send us any questions you may have, we are happy to help.