Consumer survey heralds interesting results!
At the end of March, BABTAC commissioned a survey of 2,000 British consumers who visit a Beauty Therapist at least quarterly. Run by independent firm OnePoll, the impartial survey aimed to capture insights from your potential client demographic on everything from the regulation of the beauty industry to the popularity of treatments. Based on the criteria of regular Beauty visits, the survey was answered by 1,581 women and 419 men, between the ages of 18 and 65, across the whole of the UK.
WHEN ASKED ABOUT THEIR CURRENT THERAPIST
...Being trained and qualified to carry out the treatment
1,509 SAID YES
146 SAID NO
345 DON'T KNOW
That means that one quarter of consumer haven't asked if their therapist is qualified and trained to deliver their treatments!
1,118 SAID YES
169 SAID NO
713 DON'T KNOW
That means that 44% of consumers visit therapists without checking that they are insured, but it also means that the awareness campaign is being heard as 56% have asked their therapist about qualifications and insurance.
INSURANCE COMPLIANCE - CONSULTATION CARDS
We asked the consumers, how often their therapist goes through a consultation card...
31% Have a therapist that uses consultation cards and updates them every visit
32.35% Have a therapist who uses consultation cards but but does not update it every visit
36.75% Have never seen their therapist use a consultation card
Luckily BABTAC members are well aware that as part of your insurance provision, it is essential that you keep good quality consultation cards with detailed client updates on them. This best practice, protects both the client and the therapist should the unforeseen happen and your client be injured in some way, the consultation card will be instrumental in supporting your case.
WHAT IS THE MOST EFFECTIVE MARKETING METHOD?
DO CONSUMERS ACTUALLY CARE ABOUT REGULATION?