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Launched in 2008 as HD Brows, we became the authority in creating perfect arches for men and women across the UK. Since then, we have discovered that we’re not just experts in brows. Our celebrated make up collection launched in 2014 and just 2 years later we became High Definition; the pioneering beauty brand committed to delivering luxury, world class treatmentsaward-winning make up and not just offering training courses, but careers in beauty.


When The Eyelash Design Company Ltd. was formed in 2006, our philosophy was to offer the very best products and training to the professional eyelash extension market.

As experienced beauty professionals, our commitment to offering the finest quality products along with countless hours of rigorous research and testing has led to the development of our international brands Lash Perfect, Hi Brow, La La Express and Brow Perfect.

We own our brands; we have complete control over quality and price. All of our cosmetics are manufactured in the EU, ensuring the best ingredients and high standards. We believe our eyes, one of our most precious possessions, should never be compromised by inferior products and adhesives. 

Give your clients the best – they deserve it!

In the UK and Ireland we have four brands; Sally, Salon Services, Beauty Express and Shear Beauty.  We have around 260 stores and are by far the largest operator in the UK, with significant scale versus our competitors.

Salon Services is our professional business brand trading at over 80 stores. Trade customer membership provides exclusive trade store access, discount prices and benefits such as regular news, updates and promotions. We also provide specialist services such as access to a bespoke training curriculum and college business development, plus an equipment portfolio helping salons achieve an environment that supports business success.

We aim to revolutionise Cryo into the Beauty Market by bringing new and exciting profitable treatments straight to your salon.
Our values are to develop relationships with each and every one of our clients by maintaining an exceptionally high level of customer service.