The vegan industry is at an all-time high, increasing demand for vegan beauty products and treatments, but what is driving this growth and how should you respond?
Alongside the growth of natural andorganic products, vegan beauty products and treatments are now in more demand than ever. This is driven by not only a rise in the number of people choosing to cut out meat and animal products, but also everyday consumers who agree that harming animals in the pursuit
of beauty is wrong.
The cosmetic choice available to vegans has expanded rapidly in recent years, with new brands launching, and current brands choosing to release a vegan range, or even go completely vegan. Beauty editor for the Guardian Sali Hughes said: ‘The cruelty-free (no animal testing), vegetarian (no by products of animal slaughter) and vegan (no animal ingredients at all) beauty market has exploded in recent years.’
According to the Vegan Society, the number of followers in Britain has increased from 150,000 to more than 540,000 during the last decade. Veganism has moved from what we put in our bodies, to what we put on our skin too. With beeswax in lip balm, animal fat in cream blushers and eyeshadows, and crushed cochineal beetles in red lipsticks, it’s clear to see why many consumers are sympathetic to the cause.
Wendy Stirling, founder of Botanicals Natural Organic Skincare said: ‘Awareness for the benefits of using natural and organic skincare is at an all-time high, as is the growth in veganism, especially among the younger generation'.
With more and more millennials adopting vegan lifestyles and sharing on social media, it is no longer considered wacky and weird. It’s now trendy, with many A-list......