January and February are never the busiest months of the year for salons, with people staying frugal to pay off the excesses of the Christmas period. After the rush of Christmas and New Year party bookings, the January slump can make your appointment book look sad and empty, but it doesn’t have to be that way.
If an empty salon seems inevitable, you can win back budget-conscious customers with some personalised offers and promotions just for them. Whether it’s a two for one deal, a 10% discount or a free treatment when they make a booking, creating a good deal for your customers can make them feel that they’re saving money by visiting you rather than staying away.
Of course, with budgets looking tight in the new year, you don’t want to spend too much on these promotions or you could hurt your cash flow, so what’s the solution? Text message promotions – and with your BABTAC benefits, they’re cheaper than ever.
By texting your existing customers, you can be sure that your messages are going to be well received and even more likely to create bookings for you. Hush beauty spa generated 85 new bookings by spending just £41 – and Luxe nail bar had a 20% increase in sales with their SMS campaign, so you know that it works.
If you aren’t already using SMS for your salon promotions, you’re missing out. As a BABTAC member, you’re eligible for exclusive rates from leading text message provider Textlocal, so there’s no reason not to give it a try. Visit www.textlocal.com/babtac to sign up for your account and try it for free with 50 free texts included. It’s easy to get started, with a friendly support team ready to answer any questions and help out if required.
Take control of your appointment book now, and beat the January slump!